Social media has become ubiquitous in today’s society. It is no longer limited to just the younger generations or high-profile influencers; it has become an indispensable tool for every modern business. However, with the multitude of social media channels and the constant demand for new content, it can be challenging to keep your accounts fresh and captivating. As an SEO company specializing in tree service contractors, we understand the significance of social media in your digital marketing strategy. Therefore, we would like to offer you five straightforward suggestions on how to create engaging social media content for your tree service business.
1. Emphasize Visual Content
In general, people turn to social media for visual content such as photos and videos. While text can still be used, it is advisable to keep it concise and impactful. Transform your text into visually appealing formats like infographics and bullet points that are easy to scan. Experiment with features like reels and stories, which allow you to share short-lived videos or visuals that disappear after 24 hours. Given the abundance of online content available today, it is not surprising that short-form videos tend to garner more engagement than longer ones.
2. Utilize Your Own Photos
While stock photos may be convenient and professional-looking, customers are aware that they do not represent your actual business. Stock images provide less valuable information and are less captivating compared to genuine visuals. Fortunately, modern smartphones enable you to capture high-quality photos. It is also worth considering hiring a photographer to take a series of pictures showcasing your staff, facilities, and core services.
3. Repurpose Existing Content
If the thought of constantly generating new content seems overwhelming, there is a solution. Repackaging existing content allows you to maintain a fresh social media presence without having to start from scratch.
For instance, if you have collected statistics on customer satisfaction, cost savings from your services, or any other useful information, repurpose it into an infographic or chart. Similarly, if you have positive customer reviews on your website or Google Business listing, highlight them on your social media platforms.